A hundred seems to be Fujifilm’s lucky number. The Japanese camera-maker slid an interesting piece of info in its third-quarter earnings presentation. Sales of the X100 high-end compact camera surpassed the company’s expectations, with Fujifilm selling 100,000 units in just nine months.
It’s quite an accomplishment considering that the X100 is selling for around $1,200 and that it’s a niche camera product with a fixed prime lens and not the most straightforward controls. Bear in mind that for the first few months of its release, it was practically impossible to get hold of one. No wonder that every other camera manufacturer is trying to get into the same bandwagon, i.e. release a retro-styled high-end mirrorless cameras.
Here’s an excerpt from Fujifilm’s results:
The FUJIFILM X100, a high-end compact digital camera, especially showed considerable sales beyond the Company’s expectations and reached the annual sales target for the first year of 0.1 million units in nine months.
- Jul 30 2012 Fujifilm X100 discontinued, making way for the X200?
- May 20 2012 The Fujfilm X100 is beautiful on the inside too
- May 15 2012 Fujifilm announces 28mm equivalent wide angle conversion lens and v1.30 firmware for X100
- Apr 15 2012 Manfrotto Nano VI and VII camera pouch review: budget, stylish protection for your mirrorless camera
- Mar 23 2012 Fujifilm X100 v1.20 firmware update brings control refinements and AF improvements
- Mar 09 2012 Fujifilm X100 Black Limited Edition shipping now for $1,699.95
- Mar 05 2012 Fujifilm FinePix X100 digital camera real world review
- Feb 19 2012 Your Fujifilm X100 overexposes images? How to check for the sticky aperture blade issue (video)
- Feb 09 2012 Fujifilm X10 v1.03 firmware update released, brings a bunch of improvements
- Dec 27 2011 Our favorite gadgets from 2011
- Nov 07 2011 Panasonic GX1 vs. Sony NEX-7 vs. Fujifilm X100 vs. Olympus E-P3 comparison