Amazon has been testing a redesigned website for a while now and judging by the fact that it’s now randomly appearing more and more regularly over the old website, we would incline to say that a launch could be imminent.
The new website offers cleaner design and bigger navigational objects. The iconic blue and orange bar has disappeared and in its place you get a simple white and grey design.
Everything from the search box, to the Cart and Wish List buttons have become bigger. It’s apparent that the new design is touch and tablet-optimized. Obviously tablets are quickly becoming the future’s shop windows and Amazon is no stranger to the trend with the Kindle Fire.