Google has taken the wraps off it’s latest and greatest social enterprise, titled Google+. While Google is no stranger to social, this is its most comprehensive endeavor yet, and all out attack against Facebook. Indeed, past attempts only covered narrow social aspects (RIP Google Wave), while Google+ is trying to encompass a whole lot more, like group messaging/chatting, photo and video sharing and of course keeping in touch and sharing with friends.
We think, that, this time it might actually work for Google, and not only because of the quality or the features of the offering, but also because of the hordes of people waiting to jump ship from Facebook. Although Google is no angel, but rather a listed profit-seeking company obsessed with indexing and cataloging everything, Facebook has taken a lot of heat for its privacy practices, or lack of.
A simple browse around the news reports today and visitors’ comments show how many people are anxiously waiting to help Google provide Facebook with some much needed competition. Before you go running to register though, note that for now, Google+ is an invite only service, and that means you’ll have to register your interest and Google will send you an invitation email (no you can’t get an invitation from someone who’s already in Google+).