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Sony puts its WhiteMagic display technology to work in the Xperia P smartphone

News

  • March 5, 2012 at 4:51 pm

1

Sony Xperia P Android smartphone

The premise behind Sony’s WhiteMagic LCD display technology is simple, add a white subpixel to the standard red, green and blue subpixel arrangement and improve both brightness and power efficiency, win-win. We first covered WhiteMagic RGBW displays while we were looking at the LCD inside the new Fujifilm X-Pro1 digital camera, and Sony has now integrated the technology in its own 4-inch Xperia P Android smartphone.
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Behind the tech: the benefits of Fujifilm’s X-Pro1 3-inch RGBW ‘WhiteMagic’ LCD panel

News

  • January 9, 2012 at 6:27 pm

0

Sony WhiteMagic RGBW 3-inch LCD panel

The Fujifilm X-Pro1 interchangeable lens camera (MILC) has been announced and one of the lesser-known features is the shooter’s main 3-inch RGBW LCD panel. The ‘W’ stands for white, which is in addition to the standard red, green and blue subpixels normally found in LCD panels. Because of the extra white subpixel, the display is quoted as having 1,230k dots (640 x RGBW x 480).

While trying to find out more information on this new panel I stumbled upon a new LCD panel made by Sony, and trademarked as WhiteMagic. Sony began marketing this type of panel in October 2011, with a model number ACX432AKM, for digital cameras. From a first look I am pretty confident this is the LCD panel inside the Fujifilm X-Pro1.

What makes this RGBW WhiteMagic LCD panel special? Well the extra white subpixel makes the screen brighter and more efficient. This has two benefits. First off you can reduce the backlight’s power consumption by around 50% or in a different mode you can double the screen’s brightens for better viewing outdoors. For a digital camera, it means you can have better battery life while shooting indoors, or improve the camera’s usability outdoors.
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