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Panasonic names its new Europe-bound 4.3-inch skinny D-shaped smartphone Eluga

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  • February 20, 2012 at 1:13 pm

0

Panasonic ELUGA Android smartphone

We love punctuality. Panasonic promised us in December that it would be entering the world smartphone market, using Europe a stepping stone, with a new handset this March, and today we have a name for said device. The Panasonic Eluga, is the same skinny D-shaped 4.3-inch OLED qHD Android device that we saw last year.
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Panasonic to enter the world smartphone market with an ultra-thin 4.3-inch OLED Android device in 2012

News

  • December 11, 2011 at 5:39 pm

1

Panasonic Android 4.3-inch OLED Android prototype back

South Korean and Taiwanese companies have been making it big in the world of smartphones. At the same time Japanese consumer electronic giants only have a presence in their home country. I’ve been meaning to write a post about this for some time, and it would have gone something like this. Japanese companies like Panasonic and Sharp make great devices, absolutely fantastic hardware. A while back I was a devotee of Sharp feature phones, but then they slowly disappeared from non-Asian markets. So what was keeping Japanese phones away from international markets? Software. They had the hardware ironed out but it was impossible to write software for any number of markets.

The takeaway of my imaginary article was that the rapid emergence of Android presented a great opportunity for Japanese giants to finally make a comeback. It doesn’t guarantee them success however. HTC churns out great devices by the dozen, and Samsung is currently the most popular Android manufacturer. Japanese companies have been finding it more difficult to sell their quality wares abroad as people increasingly go for value for money rather than high-end products. For example Panasonic, which makes great TV sets, is taking a beating from Samsung on flat panel sales.
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