Amazon has been testing a redesigned website for a while now and judging by the fact that it’s now randomly appearing more and more regularly over the old website, we would incline to say that a launch could be imminent.
The new website offers cleaner design and bigger navigational objects. The iconic blue and orange bar has disappeared and in its place you get a simple white and grey design.
Everything from the search box, to the Cart and Wish List buttons have become bigger. It’s apparent that the new design is touch and tablet-optimized. Obviously tablets are quickly becoming the future’s shop windows and Amazon is no stranger to the trend with the Kindle Fire.
Have you also been seeing the new Amazon website design?[Amazon US]