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Sony airs first stop-motion animation ad directed by Wes Anderson showing us how mobile phones really work

News

  • March 22, 2012 at 4:09 pm

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Sony "Made of Imagination" ad by Wes Anderson

Sony has just released the first ad in its new “Made of Imagination” campaign set to promote the company’s Xperia smartphones. Sony enlisted the help of director and writer Wes Anderson — if you haven’t watched his movies you’re missing some of the most incredible and quirky films of all time. Wes is responsible for The Royal Tenenbaums, Darjeeling Limited and last, but not least, the stop-motion classic Fantastic Mr. Fox.

In creating the Sony ads, Wes interviewed the most imaginative amongst us, a bunch of kids that is, and used his stop-motion animation experience to bring their ideas to life. Children were asked how they believe Sony’s Xperia handsets work and this first ad comes courtesy of 8-year-old Jake Ryan. We don’t wanna spoil it for you, so lets just say that what makes the device tick are hundreds of tiny little robots.
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Sony Xperia S 4.3-inch Android smartphone is shipping now globally

News

  • March 21, 2012 at 4:49 pm

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Sony Xperia S - transparent strip close-up

The Sony Xperia S began its lengthy road to the market back in November, when it was it was initially known as the Nozomi. Well the Playstation-certified Android smartphone has finally started shipping today to retailers globally.

We have to admit that the Xperia S is one of the best looking smartphones out there, thanks to its unique translucent navigation bar running along the bottom half — though still not as good looking as the Xperia Glass concept.
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Sony enables GLONASS on a bunch of Xperia handsets for faster and better location fix

News

  • January 21, 2012 at 5:13 am

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Sony adds GLONASS support to its Xperia smartphones

Why have support for just one satellite navigation system when you can have two. Qualcomm announced support for GPS and GLONASS for its Snapdragon S2 and S3 SoCs last month and now Sony has just posted on its developers blog that it would enable GLONASS support on a bunch of its current Xperia devices and the upcoming Xperia S and Xperia Ion.

We’ve seen support for GLONASS increasing since the Russian satellite system was completed in October 2011, but here is a quick intro first. GLONASS is a radio-based satellite navigation system and the Russian equivalent to the US developed GPS. The first GLONASS satellites were launched during Soviet times but the system has had a bumpy ride since then. Following a number of upgrades it can now rival GPS – because of the positioning of its satellites, GLONASS is more accurate than GPS in northern latitudes.
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Sony Xperia S Android handset gets UK pricing and March 5 release date

News

  • January 13, 2012 at 8:22 am

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Sony Xperia S camera landscape

Sony announced its latest Xperia S Android handset at CES this week and we now have UK pricing and availability. The Xperia S (a.k.a. Nozomi) will be released on March 5th in the UK for £468 ($719 and €560) for the 32GB version, at least according to mobile device online retailer Clove.

The Xperia S has a 4.3-inch 1280 x 720 gap-less optically laminated display, 1.5GHz dual-core processor, 1GB of RAM and a impressive 12-megapixel Exmor back-lit sensor rear camera.

It will be sold in both white and black, though initially the white Xperia S will be a Phones4U UK exclusive. The Xperia S includes NFC, Wi-Fi, Bluetooth and HDMI, together with GPS and GLONASS navigation support. There is no external microSD card slot — so it would probably mean no mass storage support — and it will ship with Android 2.3 Gingerbread. Sony however promised that it will be updated to Ice Cream Sandwich in the second quarter of the year. Did we mentioned it’s also PlayStation certified.

Sony Xperia S, a.k.a. Nozomi, 4.3-inch 720p display 1.5GHz dual-core smartphone announced (video)

News

  • January 10, 2012 at 6:10 am

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Sony Xperia S 4.3-inch Android smartphone - black and white

We’ve been hearing about the Sony Ericsson Nozomi smartphone for a while. Well plain Sony now (yeah it’s finally officially dropped Ericsson) officially announced the Xperia S Android smartphone on Monday. We already knew that it was good looking but we now have the full confirmed specs for the device.

The Sony Xperia S has a large 4.3-inch 1280 x 720 gap-less optically laminated display and features a 1.5GHz dual-core processor and 1GB of RAM. The rear camera is a massive 12-megapixel Exmor R back-lit sensor affair and can shoot up to 1080p HD video; the front facing camera is 1.3-megapixels. You get all the typical Wi-Fi, GPS, HDMI ports together with NFC and DLNA support. The Xperia S will come in 16GB and 32GB flavors, though there is no microSD card slot for expandable storage.
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