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Google’s Project Glass takes on the world of fashion at the Diane von Furstenberg catwalk show

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  • September 10, 2012 at 7:28 am

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DVF fashion show model wearing Google Glass

We’ve seen Google’s augmented reality eyewear in a variety of situations, worn by Google co-founder Sergey Brin at a charity event, in a TV interview with X Lab founder and even donned by skydivers parachuting on Moscone Center during Google I/O 2012 that saw the introduction of Android 4.1 Jelly Bean, but each time it was under then confines of Google’s own universe.

Well now Project Glass has broken free and has taken on the catwalk at New York’s Fashion Week. Diane von Furstenberg partnered with Google and the augmented reality glasses were donned by models backstage and on the runway and by members of the production team for the past week. The glasses were also donned by the designer herself who was seen sitting next to Sergey Brin during the DVF show.
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