We already more or less know that the Pentax K-01 mirrorless camera, designed in collaboration with Marc Newson, will be announced tomorrow. We now have the first images of the K-01 camera and the new DA 40mm f/2.8 XS lens.

The camera has the rounded lines that we would expect from a Marc Newson design, and below you can also see the K-01 in all three colors, including a really bright yellow — we know that Pentax has a thing for bright colors if the K-r is any indication.

We can’t say we are too enamored with the design, as we are with the design of the Fujifilm X-Pro1 let’s say, but if this camera is priced competitively, as most Pentax cameras are, it will be great value for money. After all, image quality is expected to be top-notch, as this camera is rumored to have the same 16-megapixel sensor as the excellent Pentax K-5. Another big selling point of this MILC (mirrorless interchangeable lens camera) is that it will be compatible with a huge selection of current Pentax K-mount lenses; that’s a big advantage for anyone already invested in the system, as well as over other mirrorless systems with more limited lens choice.
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